https://www.astaloves.com/journal daily 0.75 2021-07-21 https://www.astaloves.com/journal/2020/12/22/4-pillars-for-a-healthy-team-culture monthly 0.5 2021-12-19 https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1608928935348-WOEGFH6V2K0NWY47VCJ0/4-pillars-aasthagaur.jpg Journal - 4 pillars for healthy team culture https://www.astaloves.com/journal/2020/12/22/20-team-swagholiday-gift-ideas-thats-not-a-vest-t-shirt-or-a-hoodie monthly 0.5 2020-12-23 https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1608682293358-UHDPVKN8AZ6BNCQR3Z80/aasthag-gaur-gold-hoodie.jpg Journal - 20 ideas for team swag that's not a vest, t-shirt, or a hoodie - The only team swag I actually wear on a regular basis (that gold jacket) Photo by Kira auf der Heide on Unsplash https://www.astaloves.com/journal/2020/5/23/on-learning-fro monthly 0.5 2020-06-10 https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1590271937127-LZRZZDN3O88TOLBWUC1S/aastha+with+her+dogs Journal - Profile on Invision blog Could her dogs be any cuter? https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1590272015953-PI9JGNK7K0PHHLY0DL0K/aasthadesk.jpg Journal - Profile on Invision blog Aastha’s colorful workspace. https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1590272041656-HMVFEBLC7OE39CHC69HL/aasthacoffee.jpg Journal - Profile on Invision blog Aastha enjoying a cup of coffee. https://www.astaloves.com/journal/2020/5/23/rituals-for-teams monthly 0.5 2020-12-23 https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1590444800539-1TP9A9APSMPVTKOOPJS4/pablo-order-completed.png Journal - Rituals for teams Love this illustration by Icons 8 showing a very common ritual, bonding over food and drinks, alcoholic or non alcoholic. I have been known to bond over turmeric lattes and kombucha https://www.astaloves.com/journal/2020/5/22/the-four-focus-areas-for-a-ux-manager monthly 0.5 2020-12-23 https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1590444063990-MP3UT64SCVRZKI336WJL/venn.png Journal - The four focus areas for a UX Manager https://www.astaloves.com/journal/2020/5/22/the-first-career-conversation monthly 0.5 2020-05-26 https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1590434141784-G3I76B9XL9Q6O8OEPHOT/aastha+Gaur+career+conversations Journal - The first career conversation An example of what this might look like https://www.astaloves.com/journal/2020/5/22/onboarding-to-a-new-team-while-wfh-during-a-pandemic monthly 0.5 2020-05-25 https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1590444425394-QDRMLUUBRA6A6Y9D7BHV/Aastha+Gaur+time+analysis Journal - Onboarding to a new team while WFH (during a pandemic) Breakdown of my calendar for the first month on the new team https://www.astaloves.com/journal/2019/3/3/so-you-wanna-be-a-manager monthly 0.5 2020-12-23 https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1590444598609-DOG26TUUP7OB4XH2O0SF/calendar+color+coding+aastha+gaur Journal - So you wanna be a manager... How I manage my calendar. All the coral colored slots are for 1:1s, an essential time investment for any manager https://www.astaloves.com/journal/2019/2/26/just-like-harry-potter-but-indian-and-real monthly 0.5 2020-05-22 https://www.astaloves.com/journal/2019/1/21/exercise-3-setting-a-scene monthly 0.5 2020-04-30 https://www.astaloves.com/journal/2019/1/14/exercise-2-avocation-scrolling-through-instagram monthly 0.5 2020-04-30 https://www.astaloves.com/journal/2019/1/1/make-your-way-to-the-joyless-pool monthly 0.5 2020-04-30 https://www.astaloves.com/journal/2019/1/1/wheres-the-broom monthly 0.5 2020-04-30 https://www.astaloves.com/journal/category/career monthly 0.5 https://www.astaloves.com/journal/category/management monthly 0.5 https://www.astaloves.com/journal/category/personal monthly 0.5 https://www.astaloves.com/journal/category/team+building monthly 0.5 https://www.astaloves.com/journal/category/homepage monthly 0.5 https://www.astaloves.com/journal/tag/ucla monthly 0.5 https://www.astaloves.com/journal/tag/writing+class monthly 0.5 https://www.astaloves.com/journal/tag/creative+alchemy monthly 0.5 https://www.astaloves.com/home-pursuit daily 1.0 2025-05-12 https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1588359125023-PH11IAMT56H3LR0E027B/Aastha+Gaur+Hireworthy+podcast Home I chatted with the fine folks over at Hireworthy about how I lead based on my values. https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1591904813586-QEH9FUFW1VWMZST2QPMJ/Aastha+Gaur+UX+Leadership+Roundtable Home I participated in an Industry Roundtable hosted by Sidharth on Women in UX Leadership https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/7db54c1a-3414-436d-a55f-3867c08f6b63/gettechnical.png Home I talked to Harrison about my story—how I got into UX Design and leadership, how my team works at Google, and how I maintain balance in my life. https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1588362959539-Q64EDLROS0IEMRAH20TM/babysteps-810x810.jpg Home I wrote tips for beginner designers just starting their first job. https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1588356933185-7MVJ727HXPBHYXTS97H6/edited-home.jpg Home https://www.astaloves.com/about-me daily 0.75 2020-05-23 https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1590276372393-I5QCJOHXRM078S8AQ3HK/EUkYoooUYAAe9XH.jpeg Things I love - My favorite way to destress is by playing with my boys Gustave & Rumi LOVE to learn new tricks https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1590276108934-FUY9OTM6DKAU3L7IZH6W/CaitFam23841-Edit-2.jpg Things I love Especially those in-between blooper moments. https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1590275578569-4C16YW4S1YJNW88WB33H/Screen+Shot+2020-05-01+at+8.50.57+AM.png Things I love - I co-own a pole dance & fitness studio Check out myhavenla.com https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1590275846743-5TB09GDPLSQ59U5SL6NE/marlo2019holiday21160-Edit.jpg Things I love I love photography. I love to take photos of humans together. https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1590275332264-53UDJOK3JLEDRTW9767E/IMG_4357.jpg Things I love - From my wedding I have a big family and I am very close with them all https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1590276005803-2SJ8AO4MVZU1F0I9S4RV/havenAN19957-Edit.jpg Things I love And photos of badass women doing badass things. https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1590276222975-S53F82JAATLY7TQ7TYZH/IMG_2791.jpg Things I love - I love decorating with plants A total fan of the Jungalow aesthetic https://www.astaloves.com/public-sightings-all daily 0.75 2021-12-18 https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1588359125023-PH11IAMT56H3LR0E027B/Aastha+Gaur+Hireworthy+podcast Public sightings all - 2020 I chatted with the fine folks over at Hireworthy about how I lead based on my values. https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1590439712410-IGGBFPI22DGKF6FBKEH7/creativejambyadobe.png Public sightings all - 2019 I was a judge at Creative Jam 2019 hosted by Adobe (a companion event to Adobe Max) https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1588362959539-Q64EDLROS0IEMRAH20TM/babysteps-810x810.jpg Public sightings all - 2019 I wrote tips for beginner designers just starting their first job. https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1588359299974-OC4M4KWLQT0JL4AB82ZR/Aastha+Gaur+Invision Public sightings all - 2019 I was profiled by Invision blog where I talked about the importance of failing intentionally and recovering from it. https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1588385122445-VRQNQ0LV9SNVLPZK4WQF/highres_490137677.jpeg Public sightings all - 2019 I spoke at the UXPA LA World Usability Day event on establishing UX as a discipline when working with Eng + PM. https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/b1849e4f-3dcc-4aae-8d39-43a639a012a5/Screen+Shot+2021-12-18+at+11.38.39+AM.png Public sightings all - 2021 I talked to Harrison about my story—how I got into UX Design and leadership, how my team works at Google, and how I maintain balance in my life. https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1591905004604-OCRZSE74KF952HYIJDTL/Industry+Roundtable Public sightings all - 2020 I participated in an Industry Roundtable hosted by Sidharth on Women in UX Leadership https://www.astaloves.com/im-writing-a-book daily 0.75 2020-06-06 https://www.astaloves.com/ads-planning daily 0.75 2021-03-01 https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1614570105092-0LKL0N1N4SAUWTYF9TCP/xmr2.png Ads Planning This product helps users understand how their TV and YouTube campaigns performed and identify areas to improve. https://www.astaloves.com/case-studies daily 0.75 2021-03-01 https://images.squarespace-cdn.com/content/v1/5c2c39dfee17591688a10fac/1614571579761-7DFKP6R5EV3I313CDZAL/xmr2.png Case Studies